RUBATO
WELCOMING THE NEW HORSE
SERVICES
BRAND STRATEGY, VISUAL IDENTITY, ART DIRECTION, MESSAGING, PRINT & DIGITAL GUIDELINES, RESTAURANT’S EXTERIOR, MENU, PACKAGING, UNIFORM, MERCHANDISE
Founded in 2009, RUBATO is an Italian cult classic restaurant that serves for the dining elite, located in Bukit Timah, Singapore.
In 2020, it marks its 11 years of history of delighting food aficionados. RUBATO took its leap by approaching DARKHORSE to rebrand a whole new decade of visual identity that better reflected its current more mature and upper class look.
In 2020, it marks its 11 years of history of delighting food aficionados. RUBATO took its leap by approaching DARKHORSE to rebrand a whole new decade of visual identity that better reflected its current more mature and upper class look.
BEFORE
The previous RUBATO logo was too conventional and could not stand out in today's F&B competitive business. The downplay usage on the horse also makes the overall identity losses its unique touch.
AFTER
Inspired by Art Deco, the era of luxury and glamour elevates the logo into more elegant yet with a classic image back story of serving Italian cuisine for the past one decade.
